Through out the whole of the time of planning and leading up to the main filming i have used many many different types of technology to help aid me through the production.
We started off by talking about researching and looking at texts that would inspire us and so the Internet was the first type of technology i used to do my research on. The Internet was able to let me watch video's off you tube, search for images, look into my artist in greater detail and also do a lot of research into my targeted audience. I was also able to look at video's that linked to our style/genre and look at comments that were being left to see what type of reaction audience would have to say about that style that I wanted to do. The main source of technology i used for researching the targeted audience was done through the Internet social networking site 'facebook.' With face book we created a page altogether as a group and then as individuals we were able to upload things to it on our own accord. I uploaded a mood board, my advert, my digi pak and also videos that linked to our research for our friends to comment on. With people being able to comment on our things we had to invite them to the group and so we made sure with all the audience we had it so that they were in our specific targeted range.
When we began recording some filming towards our research and experiments we used the Panasonic DV camera's and also the Nikon DSLR cameras. We started experimenting with what types of shots would be useful and exciting in our video. Also to create different dynamics to the shots we used the 'adobe' programs.
Firstly i used 'Adobe Photshop' to create my mood board with, here i cropped photos, rotated them and made an exciting mood board using this type of technology.
Then we used 'Adobe Premier Pro' to help create our animatic and our choreography clips.
I really feel that 'technology' has played a massive part in my work. As the technological determinism theory suggests that society's technology drives the development and i believe it does as the technology we have today is different to what we had 10 years ago and you can really tell by the way music videos have developed in style.
It has controlled my work in some ways in which I was not able too. For example we sped up parts on 'premier pro' which has made some clips in our video to look more exciting and fast paced.
If we didn't have this sort of technology we would be able to make the clips look effective and control them the way we wanted them too. We used the 'cross dissolve on clips near the end and also on the text at the start this was to dissolve the video out at the end so that the audience knew it was coming to an end.
Another 'if'' is that if we didn't have the social networking sites such as 'face book' we wouldn't be able to connect to friends in an easy way. We wouldn't be able to upload images and they could leave feedback! We would of had to do it by word processor on the computer and hand leaflets out and receive feedback by a complicated way which involves a lot of time! Whereas with Face book it is quick and easy and you receive written feedback that you can comment back too.
If websites such as 'you tube' didn't exist we wouldn't be able to broadcast our video. 'You-tube creates the video to be seen worldwide not just locally between friends.
We would of had to show our finished product to media producers to be able to get the video 'out there' and known. This way would of cost us a lot of money and time. So with you-tube it is able to increase our audience immensely and it also has the opportunity where people can rate it and comment on it. Ours so far has received 624 views, 8 likes and 0 Dislikes.
Below here are some screen shots of the main internet sites i have used through out my course work in which have helped my do my research and planning.
It let me watch many videos from all kinds of genre's to firstly decide what style i liked the best, then it let me look at specific genre's and also the comments that were left by the viewers to see what negative and positive comments were left on that text.
I have used the media 2.0 technology's to help progress and push my work in many different ways.
I also used 'You-tube' to upload our own videos so that we could link them to face book and get feedback through another site. This was so that my targeted audience can view the text and instantly comment on them once they had watched it.
As a group of three we worked together to upload our individual inputs and have discussions about the feedback that we received.Although we found this way successful in which uploading was considered but we found that most of the people would ignore the posts that were put on there and so all in all we found that this method didn't turn out very well. We found this surprising but with our targeted audience we understood that they might need a bit of persistence to get them to write what they thought.
With out this i wouldn't be able to keep track of my work, know when deadlines were due, keep on top of times and dates and also be able to do my work to the highest of standards. Blogger.com has been so useful to me it has influenced my creativity and also helped me keep my work looking neat and together. It has been useful in a way that i have been able to understand it as site is easy to run and the layout lets your work become individual to how you want it to be. I really like this site and i have no faults to say about it as it has helped me complete the course work and keep on track with it all.
Relating back to the 'Theory: Media 2.0 and audience' It stated that uploading the video to a social networking site would get more views and I also said earlier on that I think this is true. Uploading our video to face-book is definitely where all the views and hits came from.
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