Andrew Goodwin

Andrew Goodwins theory has 5 main key points to it that you should be able to 'see the sound, there should be a narrative and a performance, there should be a star image, it should relate to the visuals of the song and there should be technical aspects to the music video.
The three main aspects to a music video are visual, amplifying and disjunctive.
Here is an image I found on 'www.google.com' which is a mind map of Andrew Goodwin's Theory. It is a mind map and so it looks like it has been done by a student who is learning about Goodwin's theory.