Audience Research

I find that Kesha is a huge inspiration towards our genre and so looking at Twitter and face-book of Kesha's target Audience they are mainly teenage/young females ranging from 16-24. As she is different and likes to be herself, she can sometimes be outrageous and so the target audience can also be the ones who like to dress in different outfits to be individual.
I feel that advertising for this music video would be through the web 2.0 and through magazines. Although i feel that the main source of advertisement would definatly be through web 2.0 as this is where our teenaged targetted audience spend a lot of their time. With facebook, twitter and facebook a page on the video would get a lot of notice and they will be able to find out a lot about it and would hopefully appeal to them.


On our facebook page for the video we only have people in the age group from 16-24. Mainly Females with some males. We have had some feedback from the Digipak and Advertising poster to help us towards our target audience research.

James is a 20 year old student who is studying at university. He really liked the colour sceme and thought it was very striking and eye catching. He also really liked the design of it.
The critism he gave us was that he wasnt sure with what we were trying to portay through Molly's outfits as one is glamourous and the other is hiphop/edgy style.
 We did this becuase we wanted to shoe the versitile side to our video as there is going to be many differnt shots with different styles. Like the getting ready and going out is glamourous and then the dance sections we want to be edgy and hip hop like.