Planning Animatic

Audience Research

I find that Kesha is a huge inspiration towards our genre and so looking at Twitter and face-book of Kesha's target Audience they are mainly teenage/young females ranging from 16-24. As she is different and likes to be herself, she can sometimes be outrageous and so the target audience can also be the ones who like to dress in different outfits to be individual.
I feel that advertising for this music video would be through the web 2.0 and through magazines. Although i feel that the main source of advertisement would definatly be through web 2.0 as this is where our teenaged targetted audience spend a lot of their time. With facebook, twitter and facebook a page on the video would get a lot of notice and they will be able to find out a lot about it and would hopefully appeal to them.


On our facebook page for the video we only have people in the age group from 16-24. Mainly Females with some males. We have had some feedback from the Digipak and Advertising poster to help us towards our target audience research.

James is a 20 year old student who is studying at university. He really liked the colour sceme and thought it was very striking and eye catching. He also really liked the design of it.
The critism he gave us was that he wasnt sure with what we were trying to portay through Molly's outfits as one is glamourous and the other is hiphop/edgy style.
 We did this becuase we wanted to shoe the versitile side to our video as there is going to be many differnt shots with different styles. Like the getting ready and going out is glamourous and then the dance sections we want to be edgy and hip hop like.

Digipak and Advert

Planning: Time Management

I made a diary on-line so that I could keep track of time. I put in deadlines and also when we had planned to do things. This was so all my work will be kept up to date. 

Health and Saftey assessment

Choreography

These Videos are examples that i have found on youtube which inspire us with what kind of dance/movememt we want.
They are both quick moving and the style of them are street/jazz.
When filming we will get shots of the girls and the male gaze so that the music video appeals to the male gender as well as the females.

Planning: Casting

This is our cast for the music video. They are all dancers and aspire to do this proffesionally in later years. Molly is the main focus to the video as the song is about her so she is going to be the cameras main subject. The other two girls are equally just as important but they wont have as much camera time but will portrayed as just as important.

Harriet Morris
Waitress
18 Years Old
Dancer

Lotte Collins
Employed
18 Years Old
Dancer

Molly Andrews
Bar Maid
18 Years Old
Dancer

Planning: Costumes and Props

For Costumes with the music video there are many different locations in which need different outfits!
For the going out scene i really like the idea of more casual outfits so that dancing in a club is easy and they can move more freely, but stereotypically girls would wear more revealing outfits that are tight fitted but classy at the same time!

For the getting ready scene i think they should be in pyjamas/dressing gown/casual clothes. 

Then we have a dance scene where the routine will be performed outside. Thinking logically they need to be warm but look like dancers at the same time. I think casual clothes but able to dance in them. Although it will be very cold, we are thinking to dress them how we want and then take big coats/blankets to the set so they are comfortable and don't freeze. 

Costume/Prop	Source	Potential cost	Person in charge
Pyjamas	Provided  - Amy’s Wardrobe	£0	Amy
Make up	Bringing their own	£0	Charge of their own
Dresses	Own Choice	£0	In charge of their own
Shoes/Heels/flats	Own	£0	In charge of their own
Dance wear	Own/Provided	£0	Amy/Holly/own
Coats	Amy’s house	£0	Amy
Blankets	Laura	£0	Laura