Music Video Research

Beyonce Knowles - Run the world

The verses, choruses and the bridges are all laid out equally. There are three choruses, the song starts off with short phrase which is repeated through out the song, this is where the set and cast are being introduced to the visuals.
It then goes straight into the Chorus which is repeated three times throughout the video. This is the main source and its where the most busy times are in the video, with dance breaks and lots of bodies you can see that this is the chorus as there is a pattern of the same images through out the chorus.
The music fits with the video really well, the dance is fitted to fit with the beats of the music and so it looks more effective. Also Beyonce sings when she dances which is inspiring to the viewers and so the sounds have been made to be visual. We see that Goodwin suggests that visuals in music videos respond to the pace of music. 


The song is about 'girls' running the world. The way they follow this is having an army of girls, there inst a set story but we see that its girls proving to the men that they are taking over, by being in a group and over powering the males. They are in formed lines and patterns of what an army would look like where the men are stood in more of a clump, this shows how the women are dominating them in an organised fashion.
We don't see how this army was bought on and what the reasons were for having a war against the two genders. This is because I think she wanted it to be more stereotypical and so that the female audience would automatically like this song because of the role of Beyonce.


Beyonce is portraying the leader of the female group and so with loads of close ups we see that she is the dominant figure and the 'star' to the female army.
She is represented as being beautiful with an amazing figure! This is so that we idolize her and look up to her as being the stereotypical pop star.

There is dramatic lighting used to create the effects of the set, also the use of fog and steam to create the intense atmosphere of the deserted barn conversion they are in. They have put the lights high up so that it looks like the sun beaming through the cracks of the barn.
The mise-en-scene they have used is in a worn out barn/factory to create a tense atmosphere so that it makes us think that they have come for a battle, with the outfits being quite formal for the men (all black) and then the women being in desert/cave girl outfits which show the viewers that the story to this is that the women are over powering as they look like they  are quite rough and we feel a sense of dominance. This is also due to the camera angles we see. There ins't many that are shot of the males. The male shots are either from behind/side or on an angle where as the women have shots from different angles, high view, low view, from the side but mainly from head on which shows their importance. Also we can see that the women are the most dominant as they are moving around more and the shots taken of the girls are from many different angles which are fast moving where as the men don't really move around and so their shots are more slow paced decreasing their importance.

I don't think that this video is very literal. As you don't see every day male and female's having dance battles with each other in the middle of know where. I feel that it has been portrayed really well and the idea comes across about what its about but we know that its not really but fantasy. 







Bruno Mars - The Lazy Song 


The structure of the song starts of with a chorus, this is so the visuals realises and so it becomes known when it comes on in the song after a verse. At the end there is a bridge before the final chorus this is when in the video we see that its coming to an end because they start doing different things to what they were doing when the chorus and the verses. 
The sounds have been made to be very visual as they have certain movements to each line of the chorus this is so that the visuals respond to the movements and relate to this when they hear the song. 
Goodwin suggested that the relationship between the lyrics and the visuals, with the lyrics being amplified, illustrated or contradicting the lyrics. 
With this music video we see that the visuals have illustrated the lyrics by the movement involved.


I don't feel that this video is telling us a story. I can't follow any story line within the theme and actions of the characters. There is five monkeys and Bruno Mars in what looks like a bedroom. At one point a man comes on as if its his bedroom but then sings a women's line. It is all very strange but the actions that are put with the song are very clever and easy to learn so that its a well know dance routine. This is word or scene links because he is dancing about what he is singing. Its more of a fun video where there isn't a set narrative to follow this makes the visuals feel relaxed and easy to watch as you don't have to follow with what's going with different sets/costumes/characters etc. 


Bruno Mars himself is the main character and star image as we can tell through the shots of the camera. The camera stays still through out the whole video but the characters come close to it when singing and when their dancing they will use the whole frame. 
We understand that Bruno Mars is the main character as he isn't wearing a monkey mask like the other five. I think this is to illustrate that he is the main star and the others are extras.


There isn't any different camera shots apart from the camera staying still at mid view level. I think they have done this because it is highly effective and its as if they are recording them selves just messing around in a bedroom. This is an amplifying music video where they are echoing the mood of the music; It being light hearted and fun.